ONLINE SHOPPING is becoming more and more popular in the UK with advantages to both customers and retailers. The principle advantage to online shoppers is the lower price of goods bought on the internet relative to High Street stores. Also, shopping on the internet offers much more than the traditional mail order catalogues such as Kays or Littlewoods although it has some characteristics in common like shopping from the comfort of your own home at a time which suits you. However, shopping on the internet not only means your order is sent to the retailer instantly, so that your order is dealt with much more quickly than traditional mail order, but new shopping practices have developed on the internet:

